At the beginning of my journey in photography just starting my brand and business, I ran across a blog written by a wedding photographer. I don't remember what the specific content was but one statement stood out and has stuck with me ever since:

If you're doing everything, you're not good at anything.

It was akin to "Jack of all trades = Master of none." So I gracefully decided to allow myself a few years to try all kinds of photography and then I'd pursue the "niche" that I felt the most drawn to at that point.

So, here I am a few years later and guess what....I don't want to! Here's why I've decided that statement up there is bunk and why I will not be declaring a "niche" for my business or brand anytime soon:

1. "Your Family's Photographer" was built on a deep commitment to build a relationship with your family. I want to be there to photograph whatever is important to you in whatever moment you're living .... your milestones, celebrations, and adventures. That means if wedding clients gets pregnant, I'd be honored to take their maternity photos and newborns too. If a newborn I photographed is starting kindergarten, I'd love to take their school photos. If a family I've photographed is starting a business and needs product photos, it would be my pleasure to support them in that endeavor. If someone needs a headshot for work, let's bust one out. If you're selling your home and need real estate photos, I'd love to be there for you to ensure your quick sale. I suppose if I poured all of my training, equipment, advertising, and expertise into just one of these areas I could be a lot more profitable but that's not why I'm doing this. My hope is that every time you think "I need a photographer!" you know exactly who to call.

2. But how can I do all these things well? This is the crux of the original statement. Can I do all of these things as well as someone who does only one thing? Perhaps not. But that's the challenge I love. I love the excitement (and fear) of doing something I don't do that often. I love reading, learning, watching tutorials, and trying new things. I love pushing myself and getting out there into new territory. This feeds my creative outlets but it's also for you. I want to be a well rounded photographer who can fulfill your visions, hopes, and requests. You'll won't likely hear me say, "No". I'm your family photographer. Bring it on.

Niche, please.